RAIN OR SHINE is a casual outdoor brand, established in Japan, 2017. Under the theme of TRIP ON LIFE, With surfers, snowboarders, skateboarders and anglers who are connected through travel and outdoor play, we are releasing items that can be easily used for travel and outdoor. Looking at the current outdoor market, historic orthodox brands by large companies are crowded together, and the mainstream seems extremely serious product development with marketing focusing on mountaineers and athletes. But we started this brand because we want people to enjoy traveling and the outdoors much more easily. Surfers camp on the beach, Snowboarders take their children go up to the snow mountains with their families, Fishing lovers have a BBQ at riverside.
We are committed to "manufacturing products for more casual outdoor enjoyment" and branding. Through this brand, we would like to more casual to start outdoor activities and convey the appeal of outdoor activities and travel to more people. So we think that the biggest mission is to have people enrich their lives by taking them outdoors.